At Life Assure, we are committed to protecting the privacy of the Personal Information of our customers and users of our Digital Services. We are committed to complying with the Personal Information Protection and Electronic Documents Act (PIPEDA) and any other relevant privacy legislation governing the protection of personal information.
This Privacy Policy applies to any personal information collected or generated by making inquiries into, applying for, and purchasing or using our products and services. This Privacy Policy also applies when visiting and using our Digital Services. This Privacy Policy will continue to apply for as long as Life Assure holds your Personal Information, including after the termination of any of your product or service agreements with us.
By continuing to use our products and services (including the Digital Services) after the modified version of the policy has been posted, you are accepting the changes to the policy. Accordingly, you are encouraged to review the Privacy Policy frequently. The services that Life Assure provides are constantly evolving and, for this reason, Life Assure reserves the right to update this Privacy Policy from time to time without prior notice to you. Any changes we make to this Privacy Policy will be effective when we post the revised policy on our websites. The date at the top of this policy indicates when it was last revised.
“Personal Information” means information about an identifiable individual. When you make inquiries about, apply for, purchase and/or use Life Assure’s products or services, Personal Information may include things such as:
In addition, when you use Life Assure’s Digital Services, Personal Information may include things such as:
“Digital Services” means our website, social media accounts, virtual assistant, chatbot, and other online services.
“Life Assure,” “we,” “our,” “us” means Life and Home Security Services Group Inc. and its affiliates collectively.
“User,” “you,” “your” means all customers and users of Life Assure’s products and services, including the Digital Services.
Life Assure’s products and services are designed for Canadian customers and users. This Privacy Policy applies to all customers and users of Life Assure’s products and services, including the Digital Services (collectively, “User”, “you,” “your).
This policy applies to all Personal Information that we collect, use, or disclose about you.
It is also sometimes necessary for Life Assure to collect, use, and disclosure Personal Information about individuals other than yourself, such as your emergency contacts, responders, or the ‘Refer a Friend’ program, and this policy also applies to those individuals.
This Privacy Policy does not apply to information that we de-identify, aggregate, or anonymize in order to identify trends, manage our business, develop statistical information, understand how we are performing, or develop relevant products, services or offers.
By using or accessing Life Assure’s products and services, including our Digital Services, and by providing us with your information, you are consenting to the collection, use and sharing of your Personal Information as set out in this privacy policy.
By providing Life Assure with the information and contact details of a personal Responder, you represent that the personal Responder has agreed to act as a responder. Further, by participating in our 'Refer a Friend' program, you confirm that you have obtained the consent of the individual for whose personal information you provide to Life Assure.
You are under no obligations to provide Life Assure with your Personal Information and, subject to legal, business, or contract requirements, you can withdraw your consent to our collection, use and sharing of information at any time by giving us reasonable notice. However, withdrawing your consent may limit or prevent us from providing you with, or being able to continue to provide you with, specific products and services. For example, if you choose not to provide us with your address, we will not be able to provide you with any products and services which require Life Assure to send responders to your residence.
We primarily collect Personal Information about you from you directly, including in the following circumstances:
However, we may also collect Personal Information about you from third parties or public sources. We do so with your consent or as permitted or required by law. For instance, we may collect personal information from the following categories of third parties or public sources:
We use your Personal Information to:
By submitting your information, you authorize Life Assure and its affiliates to communicate with you regarding our products and services, including by email, pre-recorded messages, automated voice dialing, and texts to the email addresses, mobile, and landline phone numbers you provided.
There are also certain circumstances where we may share your Personal Information with third parties (“Authorized Third Parties”), including:
Moreover, in the event that Life Assure’s business or assets are sold, in whole or in part, to another company, such transfer of ownership could also include the transfer of your Personal Information to the purchasing company.
When we share your Personal Information with third party service providers so that they can perform certain services on our behalf, these service providers may have access to Personal Information needed to perform their function but are not permitted to share or use such information for any other purpose.
Life Assure appreciates that health information is highly sensitive and private information. In some circumstances, customers may be asked to share health information, such as your medical history or information regarding certain medical issues, with Life Assure in order to enable us to provide monitoring services. Any health information that you have provided to Life Assure directly (or that a third-party has provided to Life Assure on your behalf) shall be treated as confidential and shall not be disclosed or shared without your consent unless required by law.
Depending on the nature of the information, your information may be stored at our head office, in computer systems, or in the record storage facilities of Life Assure or our Authorized Third Parties. Service providers and other third parties with whom we share information under this policy, such as the Authorized Third Parties, may perform activities outside of Canada. As a result, Life Assure may use agents or service providers located in the United States (U.S.), to collect, use, retain and process personal information as part of providing services to you. While Life Assure uses all reasonable efforts to ensure that personal information receives the same level of security in the U.S. as it would in Canada, your Personal Information may be subject to the laws of the jurisdiction where it is held. By using our products or services, including our Digital Services, you consent to the transfer of information to countries outside of Canada, including the United States, which may provide different data protection rules.
At Life Assure, we take the protection of your personal information seriously. We make reasonable efforts to prevent unauthorized use, sharing, loss and theft of information. We regularly audit our security measures and assess that they remain effective and appropriate. Our employees who have access to your information are aware of the importance of keeping it confidential. Personal Information may be shared with or accessed by our service providers so that they can perform services on our behalf. We are careful when selecting our service providers and require them to have privacy and security standards that meet our requirements. We use contracts and other measures with our service providers to maintain the security of your information and to prevent it from being used for any other purpose other than that for which it was intended. That being said, please be advised that even the best security measures cannot fully eliminate all risks. Accordingly, we cannot guarantee that only authorized persons will view your information and we are not responsible for third-party circumvention of any privacy settings or security measures.
Life Assure’s Digital Services, such as our website, may contain links to third-party sites. Life Assure is not responsible for the information and privacy practices of these third-party sites. We recommend that you read any such third-party site's privacy policy to learn about their information and privacy practices before you provide any Personal Information.
The length of time we keep your information will vary depending on the product or service and the type of information we have. We keep your personal information only as long as reasonably necessary for the purposes we have identified to you, or as required by law. For these reasons, we keep your information beyond the end of your relationship with us. When your information is no longer required, we securely destroy it or make it anonymous.
Customers can access any of their Personal Information retained by us, challenge the accuracy and completeness of such information, and/or request amendments to their information where appropriate by contacting us by email at privacyofficer@lifeassure.com.
We want to know you better so that we can serve you better while at the same time respecting your choices about how we use your Personal Information. Below is a list of choices you can make to manage your own privacy:
Our products and services, including our Digital Services, are not intended or designed to attract users under the age of 18. We do not collect Personal Information from any person we know to be under the age of 18. However, it is possible that by fraud or deception we may receive Personal Information pertaining to children under the age of 18. If you believe we have collected Personal Information from a person who is under the age of 18, please contact us at privacyofficer@lifeassure.com.
If you have any questions, concerns or complaints about this policy or our privacy practices, let us know right away by contacting Life Assure’s Privacy Officer at:
Email: privacyofficer@lifeassure.com
Phone: 1-800-354-5706
Mail: 1760 Main Street, Winnipeg, MB, R2V 1Z7, Canada
If your privacy concerns are not addressed to your satisfaction by Life Assure, you may contact the Office of the Privacy Commissioner of Canada for further guidance:
Website: priv.gc.ca/en
By Phone: 1 800 282 1376 or 819 994 5444
By Fax: 819 994 5424
By TTY: 819 994 6591